Bleach collaborated with Alaskan Hardgear (AKHG) to bring their Fall lifestyle and fitness collection to life across Oregon's varied terrains. This dynamic shoot aimed to highlight the versatility and performance of AKHG's major product lines through authentic lifestyle imagery.

The campaign is set against the backdrop of lush Oregon forests and rugged coastline. We follow athletes from misty trail runs through dense woodland to invigorating hikes along windswept beaches, with each frame telling a compelling product story.

Bleach's team captured the intricate details of AKHG's apparel in action, showcasing the brands innovative fabrics and gear's adaptability to rapidly changing Pacific Northwest weather conditions.

This campaign provides AKHG with a rich visual narrative that resonates deeply with fitness enthusiasts and outdoor adventurers alike. Authentically showcasing the function and durability of AKHG’s collection in challenging real-world scenarios.