The iconic snowboarder Austin Smith tapped Bleach to capture a project for The North Face, with him and good friend Hadley Hammer. This shoot featuring the duo pretending to be mom and dad, shredding powder with their kid. Smith and Hammer have fun with the theme of family adventures while modeling coordinating looks in The North Face's winter line.

The playful images showcase bright pops of color and stylish patterns that allow the gear to take center stage against snowy backdrops. Smith and Hammer's natural chemistry shines through as they laugh, channeling their parental sides.