Smith Optics gears up with Bike 25 Collection Shoot

Bleach partnered with Smith Optics to capture their complete Bike 25 collection of performance cycling helmets and mountain bike goggles. This project demanded precision photography that showcases gear built for riders looking for premium products.

Collaborating directly with Smith's product development team, we developed a shooting strategy that highlights the design of each product. Our controlled studio environment enabled detailed capture of advanced ventilation systems, impact-resistant shell construction, and precision optics.

We established a unified visual approach across the entire Bike 25 lineup that maintains Smith's brand integrity while showcasing each product's technical specifications. The final image collection delivers both catalog-quality consistency and the detailed product information that helps riders make informed equipment decisions.

Producer - Casey Flook

Studio Photographer - Dan Cronin

Product stylist - Eulalie Welsh

Post Production team:

  • Beth Furumasu (Lead)

  • Johann Leiter

  • Greg deBoer

  • Leif Fuller