Smith Optics partnered with Bleach on an exciting shoot with skier Sage Cattabriga-Alosa in British Columbia to creatively launch Smith’s innovative 4D MAG goggle featuring a rounded, panoramic lens profile. Captured at a pristine backcountry ski yurt location, the campaign images showcase Sage testing the 4D MAG’s enhanced downward field of view while charging deep powder lines. This immersive content production provided Smith Optics with compelling lifestyle visuals tailored to performance-driven skiers and underscoring the technology innovations of the new 4D MAG goggle. The creative direction aligned with Smith Optics’ ambition to keep pioneering goggle design advancements that help athletes progress in the sport.