Bleach collaborated with Smith Optics on a creative shoot for the launch of their Route bike helmet showcasing versatility across riding styles. Captured locally in Portland, Oregon, the lifestyle images feature the Route helmet being worn by a rider during her weekday urban commute downtown to the office, and again on a weekend for an extended road bike journey. This integrated content production provided Smith Optics with visual narratives underscoring the Route’s multi-functional design catering to road cyclists. Showcasing commuting and recreational rides reflects the Route’s adaptability, protection, and style appeal to diverse cycling enthusiasts. Smith Optics’ helmet line expands their reputation for quality gear crafted for progression in active pursuits.