Bleach collaborated with The North Face athletes on an exciting winter sports shoot capturing top athletes Austin Smith and Sage Cattabriga-Alosa and riding their home mountain, Mt. Bachelor in Oregon with friend, Johnny Collinson . The lifestyle images feature Austin Sage and Johnny fully immersed in the spectacular terrain as they ski and snowboard Mt. Bachelor’s slopes showing off technical apparel and gear. This local content produced by Bleach provides The North Face with compelling visuals that align with the brand’s identity of equipping world-class athletes. It connects The North Face’s continued innovation in performance technology with their longstanding spirit of exploration in awe-inspiring settings.