Bleach was thrilled to collaborate with elite snowboarder Austin Smith on a playful shoot for outdoor leader The North Face. Photographed on a pristine bluebird day, Austin brought infectious energy stunting in terrain parks and racing down trails alongside friend and pro skier Hadley Hammer. Despite wearing the matching kits, the duo had fun comparing and contrasting their individual sports.

Austin and Hadley’s talents and flair takes center stage, showcasing The North Face’s latest performance outerwear. As the content production partner, Bleach worked closely with Austin to deliver bold, cinematic visuals that highlight the brand's versatility across mountain sports. Austin’s passion for progression aligned seamlessly with The North Face’s spirit of exploration.